itSMF Malaysia Roadmap for 2026

2026: Foundation and Relaunch Phase

Emphasis on re-establishing presence, growing membership from a baseline, and launching core programs.

  • Membership Growth: To run a relaunch campaign with 75% memberships discount, utilising digital ads on LinkedIn/X targeting Malaysia's IT sector.
  • Digital Presence: Revamp website with event calendar, member portal, and newsletter; launch social media channels (X, LinkedIn) with weekly ITSM tips.
  • Capacity Building: Form a volunteer committee for event planning.
  • Overall Metrics: Total membership growth to 300-500 and 6 events held.

Objective

Introduce ITSM basics to build early interest and pipeline for future professionals (target 50 new student members)

Activities

  • Launch a "ITSM for Students Intro Series" with 2 free virtual webinars on ITIL fundamentals and career paths in ITSM.
  • Partner with local universities for guest lectures. Create a student ambassador program for 5-10 volunteers to promote on campuses.

Timeline

  • Q1: Webinars
  • Q3: Ambassador recruitment.

Metrics

  • 100 attendees across webinars
  • 20% conversion to membership.

Objective

Provide skill-building to retain and attract (aim for 200 new professional members)

Activities

  • Host 4 quarterly workshops on core ITSM topics (e.g., service strategy, incident management).
  • Establish 2 SIGs (e.g., ITIL Certification Prep, Agile ITSM). Launch a Speakers Bureau for members to share expertise at events.

Timeline

  • Q1: First workshop
  • Q2-Q4: Monthly SIG meetings (virtual/hybrid).

Metrics

  • 150 workshop participants
  • 50 SIG members.

Objective

Foster business adoption of ITSM (target 20 corporate members)

Activities

  • Organize 2 business matching events (one regional with ASEAN chapters).
  • Offer corporate discounts on memberships and access to a basic knowledge library of whitepapers.

Timeline

  • Q2: Local matching event
  • Q4: Regional virtual event.

Metrics

  • 50 corporate attendees
  • 10 new partnerships or memberships.

Objective

Build collaborations for knowledge sharing (aim for 10 institution members)

Activities

  • Develop a "ITSM Academy Collaboration" initiative with joint webinars on curriculum integration.
  • Provide free resources (e.g., ITSM case studies) for educators.

Timeline

Q3: Pilot webinar with 2-3 institutions.

Metrics

5 collaborations secured.